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Posts Tagged ‘Fueled By Everything’

Vortex Tools looks at the Toyota Mirai—one of the first commercially sold hydrogen fuel-cell vehicles. The Japanese car company’s latest video explores some of the more creative ways Toyota can run this fuel cell vehicle (FCV).

If you read the title, you know this one will be NSFW (due to language), but since warnings don’t really work well in snappy titles, sorry…

Anyway, this is the Toyota Mirai (“Mirai” means “future” in Japanese):

Toyota_mirai_trimmed

The Mirai was revealed in November 2014 and Toyota plans to build and sell 700 of them globally in 2015. The car will sell in the U.S. for about $60,000 and only in California at first. Japan already has subsidies in place, but at this stage, it is unclear what government incentives will help promote hydrogen fuel-cell vehicles in the States.

So how does it work?

Yes, the video is light on the extensive process of how they strip the hydrogen from manure then use it to fuel cars, but hey, it’s a three-minute marketing piece for the everyman.

On their site, Toyota even admits that this cow manure approach is more of an attention grabber (as part of their “Fueled By Everything” campaign) than a reliable, sustainable approach:

While cow manure contains plenty of hydrogen, it’s not commonly used in the U.S. to create the biogas needed for this process. Today’s market biogas mostly comes from landfill waste, with food and green waste also showing lots of potential.   

As mentioned previously, you can run a car on just about anything—algae, cheese, unreleased Michael Bolton b-sides, maybe?—it’s just a matter of how efficient it is and how bad you’ll sound/smell coming down the road. So while hydrogen is indeed abundant, that doesn’t mean it’s going to be in an available enough format for fuel cell vehicles (FCVs) to cover a full road trip.

However, as Toyota began working on this technology in 1992, and they’ve extensively crash tested with their high-pressure hydrogen tanks, it’s likely that we’re, at the very least, beyond the stage of where people should be concerned about driving around a four-wheel hydrogen bomb. Whether that’s enough to have a successful path through the current car climate remains to be seen.

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Colin McKay Miller is the VP of Marketing for the SpiroFlo Holdings group of companies:

SpiroFlo for residential hot water savings (delivered 35% faster with up to a 5% volume savings on every hot water outlet in the home), industrial water purification (biofilm removal), and reduced water pumping costs.

Vortex Tools for extending the life of oil and gas wells (recovering up to 10 times more NGLs, reducing flowback startup times, replacing VRUs, eliminating paraffin and freezing in winter, etc.).

Ecotech for cost-effective non-thermal drying (for coal, biosolids, sugar beets, dairy waste, etc.) and safe movement of materials (including potash and soda ash).

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