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SpiroFlo and Vortex Tools comment on changes in Colorado—both in the recession of oil & gas and the rise of the marijuana industry.Marijuana

Despite being the VP Marketing for multiple companies, it’s rare I do a crossover blog where I represent more than one company at a time, as the marketing reality that most people only care about stories that impact their industry or scratch their interest (duh). However, since the business landscape in Colorado has shifted over the last year, we’ve seen changes that affect different industries, so here we go. Firstly:

Oil and Gas Has Scaled Back Out of Colorado

Overall, it’s been a brutal year for oil and gas. The top four global companies scaled back 10% of their work force… and that was just the beginning. The cuts have continued and spread to smaller companies. Companies have scaled back to their core assets, selling off the rest, and for most, those core assets aren’t in Colorado. Blame asset valuations, blame stricter regulations, but week after week, formerly prominent oil and gas companies are leaving Colorado,* or filing for bankruptcy, or, at the very least, not spending money on anything.

*Usually right about here I’d link up a few stories of this happening, but there are so, so many. Right now you can Google “Denver oil and gas company” every week and pop up a negative story, but hey, gasoline prices are low, so many don’t care.

Most analysts now believe oil and gas prices will not recover until 2017. Prices have dipped again in October and November this year due to refinery maintenance season (during times of cheap oil, they’re at high capacity, so any time one goes down for a period of time, it hurts an already stressed market). In addition, many wells are currently shut in, so when prices do inch up a bit, everyone’s going to rush to take advantage of that gain, flood the market with production glut, and, you got it,  tank the price again.

This means it should be a time of improving existing production—lowering operation costs, recovering more production/valuable liquids (condensates and natural gas liquids), and avoiding environmental fines (easiest way: by not polluting)—the kinds of applications Vortex Tools enable, but many of the employees who are left are just keeping their heads down and trying not to get laid off. This should also be a time of asset expansion for smart investors (the adage of “buy low, sell high” still applies), but for many oil and gas companies, they’re not doing much of anything save staving off going out of business.

At the same time:

Marijuana is Booming in Colorado

As one of the first states to legalize recreational marijuana, a whirlwind of industry has set up around this venture, but it’s still a complicated (and energy intensive) market. Energy companies call pot one of the most energy intensive ventures. In one Colorado service area, retail marijuana makes up for ~1% of retail electricity use. Increased electricity use was one of the ways (illegal) pot growers used to get caught—turns out when your electricity bills spike several times over what they used to be, people take notice, and the assumption is you aren’t just plugging in a slew of outlet air fresheners.

In addition to high electricity use, the marijuana industry uses a lot of water, and currently, what’s going down the drain untreated shouldn’t be (lots of nitrates, fertilizers, chemicals, etc.). Most everyone involved in the industry is surprised that the law hasn’t changed yet and that it’s a matter of time until it does. However, there’s a misconception that the marijuana industry has a lot of money, but most players do not. Once laws change to get more stringent, a lot of smaller operations that hopped into this growing industry will burn out. In addition, the marijuana industry has also been sold a lot of snake oil already, so there’s a lot of skepticism for even valid solutions.

That’s where SpiroFlo comes in. With no moving parts and no additional energy source required, there are two main applications we work in: 1) Reducing the amount of water used and improving the water quality/oxygen content of what’s left: Basically improved hydroponics—growing better plants faster with fewer resources. 2) Removing contaminants from water drainage: Most people expect the laws to change on this within the next 12 months, so spinning out contaminants from water used for marijuana will become important (and will be a determining factor in which companies go out of business). Given that we’ve done similar applications in other markets, we’ve got both credibility and low operating expenses covered.

As a company, SpiroFlo sat down and discussed the moral side of it, as marijuana is in a strange place: It’s legal in certain states, but not nationally, which causes issues with banking and credit. Then investors want to play games, too. They recognize there’s money to be made here, but they don’t want the negative association. Currently the general rule is: If you touch the plant, investors can’t fund you. However, if you help the people who do touch the plant, then they can fund you.

Yeah…

Anyway, we sat down as a company and had the moral conversation on marijuana and the conclusion we came to is this: When it comes to industries you can’t work with for moral reasons, where do you draw the line? What issues are more important than others? Even in Vortex Tools’ work in oil and gas, there are people who don’t like the industry enough to acknowledge the value in our tools reducing pollution, energy, and operational costs while increasing the efficiency and revenue generators from the oil and gas production. Regardless, some issues are gimmes to avoid (hint: you don’t have to discuss them as an organization, or if you do, you’ll be doing so in prison), marijuana isn’t. Not anymore. So we looked at our company goal as SpiroFlo, which is to reduce water use and improve the quality of the water left. Regardless of what different employees thought of the marijuana industry, we agreed that while it’s here, we should do what we can to improve water use.

Colorado Business is Going to Look Different

So overall, what this means is that oil and gas in Colorado will be replaced by the marijuana industry. However, that’s not the only business sector being replaced; it’s happening all over. There is little warehouse/retail space left to lease and what is left over is high above market value. Due to the population influx, residential rents are above what they should be, too. Yet all of this could bend as laws become more stringent or more states legalize marijuana. For now, this is a common sentiment from many Coloradoans:

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Colin McKay Miller is the VP of Marketing for the SpiroFlo Holdings group of companies:

SpiroFlo for residential hot water savings (delivered 35% faster with up to a 5% volume savings on every hot water outlet in the home), industrial water purification (biofilm removal), and reduced water pumping costs.

Vortex Tools for extending the life of oil and gas wells (recovering up to 10 times more NGLs, reducing flowback startup times, replacing VRUs, eliminating paraffin and freezing in winter, etc.).

Ecotech for cost-effective non-thermal drying (for coal, biosolids, sugar beets, dairy waste, etc.) and safe movement of materials (including potash and soda ash).

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