Posts Tagged ‘clean tech’

SpiroFlo looks at how environmental issues and personal health issues became linked.

Last week, I met with a company interested in partnering with SpiroFlo as part of their “energy oasis”—essentially redesigning how cities are built to make them more energy efficient. For SpiroFlo, we have two main applications in residential water:

  • Reducing water consumption and improving the quality of what is used (both for drinking water and shower quality); and
  • Reducing pressures required on water pumps, saving energy and reducing wear.

As we connected, the owner of this energy oasis company mentioned that he was midway through dropping 50+ pounds. At least part of the reason for this weight loss is because he works in clean tech and, in his words, “Environmentalists don’t like fat guys.”

Well, then…

fat squirrel

Thank you, “Animal Obesity” section of Wikimedia Commons; I couldn’t have written this article without you.

I wouldn’t say environmentalists specifically dislike overweight people, but I’ve acknowledged this connection before—that environmental and personal health issues are tied. Yet when I think about why this is the case, the logic doesn’t work. You could hypothecate that someone who doesn’t care about their own health won’t care about the health of the planet, but it’s just that—a theory. Besides, if your stance on the health of the earth can be tied to your personal health, why not make meaningful assumptions based off the health of a person’s car (how often they wash it, change their oil, etc.) or the health of their home (how often they clean, etc.). Granted, homes and cars aren’t living, but to connect personal and environmental “health,” you do have to stretch the term.

Yet the perceived connection between environmentalism and personal health is still there, regardless of whether I can logically separate the two. So I set out to see if there was a credible connection between physical health and environmental health.

As far as I can tell, there isn’t.

This then brings us back to one major explanation: Bias.

We all have bias, and the more accepted ones bubble to the surface.

There’s a theory that says fat and/or bald people can’t win the U.S. presidency in this visual era. That makes sense, as we all know a politician like Winston Churchill made great decisions because of his Adonis physique and flowing Fabio hair. But he’s a Brit, so bad example anyway.

Maybe we can turn to art to help point out these foolish fallacies. No wait, that won’t work. Last time we got “Shallow Hal.” If you’re fortunate enough to not remember “Shallow Hal,” well, your luck has run out. It was a 2001 romantic comedy where a fat guy named Hal (played by Jack Black) is only attracted to gorgeous women until real-life, big-toothed, self-help Guru Tony Robbins hypnotizes him into viewing women’s physical appearances based on the goodness of their hearts. (Yup, Tony Robbins hypnotizing people to see inner beauty… this is the actual plot line.) What you got next was Gwyneth Paltrow in a fat suit, so that she could play both the skinny inner beauty version of her character and the actual version of her character that was overweight, because skinny is automatically beautiful and fat is automatically ugly, see?

Also, according to this movie, everyone who is physically unattractive has a fat heart of gold. No pandering there, and it totally doesn’t sound hollow after making a slew of stereotypical fat jokes. Really, you can find far deeper criticism of “Shallow Hal,” but the biggest offense is that for all the social faux pas it offered, it was still a crap flick. You can get away with a whole lot more if you’re actually funny.

Regardless, the tie between how you take care of your own body and how you take care of the earth is there, even if it shouldn’t be. Thus you’ve got one more reason to make your New Year’s resolution to get to the gym. It’s not like having a sustainable, green technology will get you taken seriously by the clean tech crowd. Mother Nature cares about those abs.

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Have a great New Year. We’ll see you in 2016.

Colin McKay Miller is the VP of Marketing for the SpiroFlo Holdings group of companies:

SpiroFlo for residential hot water savings (delivered 35% faster with up to a 5% volume savings on every hot water outlet in the home), industrial water purification (biofilm removal), and reduced water pumping costs.

Vortex Tools for extending the life of oil and gas wells (recovering up to 10 times more NGLs, reducing flowback startup times, replacing VRUs, eliminating paraffin and freezing in winter, etc.).

Ecotech for cost-effective non-thermal drying (for coal, biosolids, sugar beets, dairy waste, etc.) and safe movement of materials (including potash and soda ash).

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