Vortex Tools qualified as a semifinalist in the Cleantech Open—a global competition to accelerate green technologies—for their application in turning harmful CO2 waste from oil and gas wells into recovered high-value energy. This series of blogs was designed to chronicle our experience going through the 2012 Cleantech Open as a reference point for future applicants. Every post — as well as the top five best and worst things the Cleantech Open has to offer — is listed below.
After five months and now 10 posts on the Cleantech Open (or clean tech open if the search engines are slacking), it’s time I get back to things that are ongoing, like my disdain for Captain Planet. Before I go, however, here’s a post of the top five best and worst parts of the Cleantech Open, as well as every post of what to expect from each section of this green business accelerator:
Top Five Best Things in the Cleantech Open
- You get your money’s worth: Despite the initial cost, with the extensive networking, volunteer services, and yes, free swag, you’ll get more value than what you put in. Based on time input, though, that’s a whole other angle. For more on this, see posts I and III below.
- Rapid education for new small business people: If you’ve just started a company or you just have an idea, the Cleantech Open is for you. Established companies should stay away. For more on this, see post III, IV and VII below.
- Excellent business clinics: Currently these are only in the Rocky Mountain region, but with the caliber of support and the expertise of the specialists, they should be expanded to every region. For more on this, see post IV below.
- Cleantech Open volunteers genuinely want to help every team succeed in business: With the networking alone, you’ll start to connect to some of the right people (though networking is always a numbers game and you never know its true value until later). More than that, however, Cleantech Open volunteers want to see innovation succeed. For more on this, see post II below.
- Win or lose, your company messaging will improve: Whether it’s your elevator pitch, legal needs, target market or customer connections, the Cleantech Open will point you in the right direction. For more on this, see posts III, IV and V below.
Top Five Worst Things in the Cleantech Open
- Very disorganized; needs more staff support: This was the true constant in the Cleantech Open. If they want to grow, they need to invest in the proper infrastructure, but those costs could well change its value. For more on this, see posts I, II, IV and VI below.
- Not all regions and personnel are created equal: Whether it’s the amount of finalists, the engagement of personnel, or what state you’re in (in proximity to where the regional events are held), your experience can vary. Call up past semifinalists in your state and check. For more on this, see post III below.
- The worksheets are frustrating and have little value (especially to an established company): Whether it’s meaningless deadlines, shifting requirements, or the sheer amount of busy work (especially with the webinars) for a product that doesn’t have that much value in the Cleantech Open or the business world, the worksheets — at least with their current form and emphasis — are a waste of time and effort. Additionally, much of the education materials throughout default to the lowest common denominator, meaning the more basic info you know, the less you learn. For more on this, see posts IV and V below.
- Some judges will continually miss the value of your product: People mess up and have biases, and since the judges in the Cleantech Open are no different, it doesn’t matter what you say, some will miss or misconstrue what you present (even if those worksheets were supposed to help ease that problem). This can happen as early as the application phase or as late as final judging, but it will happen. For more on this, see posts I, VI and VII below.
- Final judging bias overrules overall competition effort: Although the Cleantech Open says overall competition participation is important, it feels more like you can shrug off the first 80% of the competition and hope to hit the judges niche at the end. Rather than sending on the best teams, it feels like they send on the teams that safely fit the Cleantech Open mold. For more on this, see posts VI and VII below.
Process Posts: What to Expect from the…
III. Regional Academy
Misc. Posts on the Cleantech Open
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If you have any questions or comments, please email me at blog (at) spiroflo (dot) com
Colin McKay Miller is the VP of Marketing for the SpiroFlo Holdings group of companies:
-SpiroFlo for residential hot water savings (delivered 35% faster with up to a 5% volume savings on every hot water outlet in the home) and industrial water purification (biofilm removal).
-Vortex Tools for extending the life of oil and gas wells (recovering up to 10 times more NGLs, reducing flowback startup times, replacing VRUs, eliminating paraffin and freezing in winter, etc.).
-Ecotech for cost-effective non-thermal drying (for biosolids, sugar beets, etc.) and safe movement of materials (including potash and soda ash).