Vortex Tools shares five insights on the shifting views of green business in the U.S.
Each year, the Cleantech Open holds a national conference. In order to attend this conference, your company needs to be a semi-finalist in their competition to accelerate emerging green technologies. As Vortex Tools qualified in the energy efficiency category in the Rocky Mountain region (for transforming harmful CO2 waste from oil and gas wells to recovered high-value energy), some of our team attended the event.
Although I’ll comment more on the Cleantech Open in later blogs, as this national conference brings together leading minds in green industries—both the proven standards for today and hopefully the better standards of tomorrow—there’s a lot of insight as to what’s shifting in the world of green.
While these may be obvious to many in the green energy market, for the Average Joe, here are the top five green insights from the Cleantech Open:
1. Global Warming is Dead; Long Live Climate Change
There are certain words the green industry doesn’t say anymore. Clearly, Solyndra is out—I suppose these things happen when a California solar company gets $527 million from the Obama administration to go out of business with an inferior product—but global warming was officially announced as debunked, dead and a term to ditch (yes, at a green conference).
In the mean time, climate change is still alive and well. Like the vague buzzword green, climate change is broad enough to mean different things to different people, giving it wiggle room to be easily updated.
2. Wind Power is Down; Solar Power is Up
Despite the variety of companies at the Cleantech Open, I expected to see a number of innovators from solar and wind power. While there were nearly a dozen solar companies, only a couple of wind power companies qualified from around the country. Five years ago, the split would’ve been 50/50, maybe even slightly in the favor of wind power, but now the solar power market is heavily saturated.
According to a solar energy expert, these companies are playing a game of last man standing, because many believe solar will be huge… sometime. However, most solar companies know that the market can only handle a fraction of them, so barring acquisition from a larger company on the way through, most will falter before the boom. In many ways, it’s the behemoth companies with infrastructure—the BPs, the GEs: the very companies these smaller startups want to replace—who’ll do the best when (and if) solar does go big.
3. Trending Companies Include Nanotechnologies and Green Roofs
As for newer representation and buzzwords, nanotechnologies and green roofs are taking off in the American green world.
Nanotechnologies is a broad market, as all nano really means is that it’s small, so there are benefits for coatings, electronics, bugs, material strength, etc. You name an industry, nanotechnologies are improving it, but the added cost is often prohibitive to success.
![By Nickenge (Taken by Nick.) [Public domain], via Wikimedia Commons By Nickenge (Taken by Nick.) [Public domain], via Wikimedia Commons](http://upload.wikimedia.org/wikipedia/commons/a/a2/Green_Roof_in_Norway.png)
Green roofs are popular in Europe—1 out of every 5 houses in Germany has a green roof—but with the benefits of shading and improved insulation (especially in lowered AC costs), the trend is rising in the States now, too. The problem is that many older buildings, both commercial and residential, can’t handle the weight of 4-6” of soil, especially if it’s loaded with water. With this in mind, newer, lighter green roofs (likely with lesser benefits) are increasing in demand.
Hotter, arid climates like California, Arizona and Texas are slated to benefit the most from green roofs.
4. Natural Gas is Still the Bad Guy
This isn’t a new insight so much as a maintained trend. A couple of the main speakers expressed their (disgruntled) opinion that low natural gas prices are standing in the way of emerging green technologies. While I understand this viewpoint—as natural gas is a proven and plentiful energy source that’s been depressed for far too long—it seems as though many in the green crowd miss this point: Overall, the oil and gas industry is as unhappy about the price of natural gas as they are. The oil and gas industry wants the value of their proven resource to not be so low that it’s competing with emerging green alternative energies.
Finally, the other maintained trend:
5. Europe and Japan are Still Held Up As the Standard; China is Still Catching Up to the U.S.
This one is no surprise, as Europe has a greater need for more efficient means, thus the reality reflects the necessity. Meanwhile, China’s current waste is still nearing where the U.S. was in the 1970s.
One ongoing trend I dislike is that many European and Japanese trends are held up as the standard for America without qualification. For example, one of the panel members cited Japan’s recent minor emphasis on solar energy as indicative that clean tech has finally arrived in the world, so I asked how less than $10 billion in projected (not actual) solar energy could offset the $1.5 trillion juggernaut of Japanese nuclear power. While this panelist stated that he never argued that solar would replace nuclear energy, if your technology isn’t replacing an incumbent solution—likely in a cheaper, greener, more effective way—it doesn’t have a place, period.
* * *
In upcoming blogs, I’ll share my experience with Cleantech Open competition. If you have any questions or comments, please email me at blog (at) spiroflo (dot) com
Colin McKay Miller is the Marketing Manager for the SpiroFlo Holdings group of companies:
-SpiroFlo for residential hot water savings (delivered 35% faster with up to a 5% volume savings on every hot water outlet in the home) and industrial water purification (biofilm removal).
-Vortex Tools for extending the life of oil and gas wells (recovering up to 10 times more NGLs, reducing flowback startup times, replacing VRUs, eliminating paraffin and freezing in winter, etc.).
-Ecotech for cost-effective non-thermal drying (for biosolids, sugar beets, etc.) and safe movement of materials (including potash and soda ash).
![By Bjørn Erik Pedersen (© 2005, 2006, 2007 by Bjørn Erik Pedersen) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-SA-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/2.5-2.0-1.0)], via Wikimedia Commons](http://upload.wikimedia.org/wikipedia/commons/5/51/Tuk_tuk_1.jpg)







Global Warming is Dead… Or At Least On Pause
Posted in Buzzwords, Green Commentary, SpiroFlo, tagged Current Events, envrionmentalism, green, Green Commentary, SpiroFlo, wind power on November 29, 2012 | 5 Comments »
SpiroFlo looks at recent data that notes, despite a 0.75-degree temperature increase since 1880, global temperatures have plateaued or been in decline for most of the last 70+ years.
A little while back, I mentioned how even green circles are moving away from the term ‘global warming.’ This didn’t surprise me, as the term is as flimsy and definable as ‘green’ – meaning you can seemingly make it mean whatever you want. Numbers, however, they’re a little trickier to finagle:
According to August 2012 data jointly issued by the Met Office’s Hadley Centre and Professor Phil Jones’s Climatic Research Unit, global warming stopped in 1997.
(Well, guess that partly explains why my wrestler tan never quite came in.)
That giant thermometer would make things easier…
While there’s a detailed article from the U.K.’s Daily Mail* on the matter, here’s what the data says and doesn’t say:
While the article notes that press on the study was quiet, it doesn’t note why. Professor Jones and colleagues are the ones tracking the data, updating computer models to predict the warming, and then angling for the implementation of law and policies to prevent the mass warming reality. So, for the data (and therefore the basis of the computer programs) to be different than expected, suddenly the impact of this green movement is on the line.
For as aggressive as the green movement has been to establish credibility, that same aggressiveness works against them when the numbers (not the opinions) aren’t so clear-cut.
Other points to consider:
CO2 emissions do have some impact. I think that’s the reality of being alive: You affect and effect things, environment included, but there’s more impacting the earth than just us. While we can play a part, thus far, regardless of what strong-arm talking heads say, the repercussions of that part are still debatable.
EDIT: Rebuttals to the article have popped up. See here.
* * *
*Thanks to super fan Julia for sending the article along.
Colin McKay Miller is the VP of Marketing for the SpiroFlo Holdings group of companies:
-SpiroFlo for residential hot water savings (delivered 35% faster with up to a 5% volume savings on every hot water outlet in the home) and industrial water purification (biofilm removal).
-Vortex Tools for extending the life of oil and gas wells (recovering up to 10 times more NGLs, reducing flowback startup times, replacing VRUs, eliminating paraffin and freezing in winter, etc.).
-Ecotech for cost-effective non-thermal drying (for biosolids, sugar beets, etc.) and safe movement of materials (including potash and soda ash).
Read Full Post »